Office Max (the one in my neighborhood at least) is effectively catering to their office-working demographic by keeping a Seattle’s Best coffee bar between their copiers and retail facilities.
It may seem like a small thing, but offering coffee to one’s customer’s is a great way to win points.
I probably would have made the same purchase in any case, but now I have a warm, fuzzy feeling in my mind of the last trip I made to this particular Office Max. Even the possibility that this Office Max might have free coffee will probably sway me into checking out what they have before looking for a cheapest possible alternative at the Walmart next door.
this is a great idea ..wow..
Nice looking blog. Too bad I don’t drink coffee, or I would read more often.
That is a great idea. It would definitely sway my opinion. I’ll have to see if the Office Max near me has that.