Above is a Tully’s Cafe, located in a Fry’s Food and Drug, on McClintock and Guadalupe Road. Before today, I had never heard of a Tully’s Cafe. It would appear that Fry’s is tryint to diversify with Tully’s the same way that Safeway is trying to diversity with Starbucks.
In the spirit of wanting to find out how well Tully’s is immitating/competing with Starbucks, I tried out of their Bellaccino (with two extra shots of espresso). The taste bears a close resemblance to Starbucks’ Frappaccino, of course. Same interesting chemical flavoring that I would probably become addicted to if I was still a teenager.
One of the main things that Tully’s has going for them over Starbucks is that they look different. There are so many Starbucks’ dotting the horizon that many people, I gather, have started to glaze over them. As the saying goes we “can’t see the Starbucks for the forest of franchises.”
Similiar to Starbucks (where everything is green and brown) Tully’s colors are green and orange, which communicate a similar, positive vide.