Starbucks is now selling their new Instant Coffee, called “Via,” in their regular stores. They are also marketing the new, more convenient coffee by doing “Taste Challenges” in each store. What is the Taste Challenge? It is involves tasting unmarked samples of regular coffee alongside Via and then (the challenge) you have to guess which [...]
Entries Tagged as 'Retail'
October 4th, 2009 · 6 Comments · Coffee, Retail
Fact: Average consumers are fickle. In light of this fact, companies who intend to sell their wares to the masses should test the product that comes off of the assembly line (not just the product that’s created in the lab) in case an average person who buys it off the shelf will find the end [...]
Tags: Wolfgang Puck
I got a particularly stale bag of Walmart House Blend the other day (pre-ground of course). Around the same time I purchased a particularly chocolaty bag of Christopher Bean’s Jamaica Me Crazy blend. I suspect the Walmart coffee has been sitting on the shelf awhile. I don’t mind drinking somewhat old, stale coffee because I [...]
Walmart’s House Blend Coffee is not the chocolaty delight that their French Roast is. The flavor isn’t exactly bad, just flat. It’s an average light roast, average low acidity. It doesn’t come off as sour either, which is a fundamental plus for any pre-ground retail coffee. If Peet’s pre-ground bagged coffee is an ‘A’ and [...]